Why RedCappi is Loved By Marketers?

Building trust is one of the most important aspects of a business. If a service provider is not able to gain the trust of its clients or customers, then, little could be said about its future. In the arena of internet, this is one of the most challenging aspect as personal connect is missing in the initial interaction. But being a web based firm, RedCappi has managed just fine in establishing itself. It has achieved the coveted position of being one of the best email marketing companies by giving attention to a number of critical elements. Some of them are mentioned below;

Anti-Spam Policy

For an email marketing firm, spam is something that can ruin everything and to be a celebrated player, a company has to pay careful attention to the same. Paying heed to the anti spam laws and complying with the guidelines is very critical, and RedCappi understood it from the very beginning.

RedCappi adheres to the guidelines underlined by CAN-SPAM Act. Some of the major highlights of the act are not to use misleading header information, deceptive subject lines or stating anything that might qualify as false claims. Also, lending the power at the hands of user to opt out and also informing how to do the same is equally crucial. To reaffirm its compliance, it states the same in its website in clear words.

Such policies helped RedCappi in offering the best email marketing experience to its clients.

Privacy Statement

RedCappi hold its customers in high regard along with the information they trust the company with. It pays careful attention to the security of personal account and credit card information, subscriber details and contact lists. Ranging from collected information to cookies and email campaign reviews to referrals, everything is thoroughly discussed in the website so that clients as well as customers hold complete understanding of the working at RedCappi.

During registration, everything that is asked from a customer is mentioned in the privacy page.  

Free email marketing

Before putting in money, clients need to be sure that the platform he is about to hire is up to whatever that has been claimed. The concern is only genuine and RedCappi helps its clients in being sure before they finalize. To accomplish the same, it offers an email marketing package that cost just nothing. No, you have not mistaken in reading! RedCappi offers a package through which a client can undertake email marketing for 100 contacts without paying a cent.

A client can gain the idea about how the platform works and later on decide which package suits his/her needs. 

Social Impact

Giving back to the society is something every company should look forward to and RedCappi makes sure its contribution is consistent. Every month, RedCappi parts from a portion of each paid account to support the social cause of providing safe drinking water in developing nations.        

While there are a number of email marketing websites offering their services in the market, only some understand the needs of a marketer the way RedCappi does. And probably the same makes it the first choice of marketers.  

RedCappi - Win With Email Marketing

To grow and expand, marketers and businesses need to connect with their present customers and create new ones from time to time. This helps firms in building long term relationship with their users or customers. However, the cost involved in the process and many other factors often catch businesses off guard as print (newspapers and magazines), audio (radio) and visual media (television) often asks for big dollars. This dilemma could be handled by employing email marketing services. It brings a number of advantages, though only some are mentioned below:

Effectiveness and Reach

Email is one of the most popular services on web. People use it from offices, homes and even on-the-go. Hence, the reach is huge. If a marketer makes a senders list after doing his share of research and the information is of interest to the receiver, then, free email marketing has great effectiveness.

Cost Effective    

It might be easy for a company as big as Walt Disney to run nonstop commercials on television but for humble businesses that have limited budgets can’t do that. Such companies and businesses need a platform that is personal in its reach and could leave an imprint without stripping them from thousands of dollars. Email marketing tool is a cost effective method if one needs to target at much personal level without spending too much.  

Personal Touch

Only a marketer knows what he actually wants to reflect through his campaign. In audio and video mediums, marketer doesn’t have total control as there are many other people evolved in the campaign. By making use of software provided by email marketing websites or companies, a marketer can start his own email campaign and include what he thinks would strike the right chords with the audience.

Benefits, as aforementioned, are abundant but they could only be reaped if one has an email marketing specialist by one’s side. An email marketing campaign works best when a marketer is given access to software through which he can make customized mails. In addition to this, a number of features to analyze the project are also important. All such email marketing practices are crucial for the success of a marketing campaign.

RedCappi is regarded as one of the email marketing companies operating in the business at present and has distinguished itself by offering umpteen features. One of the most prominent is its automated list management system which handles unsubscribes and bounce backs.

It has utmost regard for SPAM laws and the same guarantees that the marketer doesn’t end up in the spam box. RedCappi also lends the power of creating engaging emails to its clients by offering simple drag & drop interface.

Another feature that distinguishes it from its many rivals is the package of free email marketing. By using this package, a marketer can test the tool if he is in dither about the service.

There are a number of points like campaign tracking, stats and social media integration that assert why email marketing could be better choice…or the winning choice, if RedCappi is to be believed. 

Content Source: http://bestemailmarketingtool.wordpress.com/2012/07/11/redcappi-win-with-email-marketing/

RedCappi, Simplicity and Much More

Success of an email marketing tool depends a lot on its features. Though there are a number of firms in the business of email marketing, few of them are in possession of a platform that really simplifies work for marketers. From those few, Redcappi is a strong contender for owning one of the most engaging and effective best email marketing software. These are the points that will justify the argument.

Simplicity

RedCappi is famous for the simplicity of its email marketing tool. There is literally no need of any technical knowhow if one wishes to kick-start an email campaign by using RedCappi. Its email marketing websites makes the task of email creation very simple. By making use of formatting tools, user can create a new look for its email campaign. By using logo, head banner and color themes, one can leave a long lasting impact. There is even scope for integrating social media links in the email to further simplify sharing.

Email List

The soul of an email campaign is the email list. Longer is the email list; wider is the reach of the campaign. Therefore, scope to expand email list is very crucial. Feature of importing contacts from different sources comes handy for users that use multiple profiles or accounts. A customizable signup form is another feature that makes RedCappi score over its competitors.

Tracking

Title of ‘email marketing tools’ couldn’t be won by ridiculing this feature. Starting a campaign and sending email accomplishes nothing; one needs to see whether the goal for which the email campaign was started at the first place has been achieved or not. By making use of the Stats option, a user can keep an eye on the number of opens, clicks, bounces and unsubscribes. Information on links that received more clicks is also available for making analysis. Results can be used to draw conclusions and see whether the idea is striking the right chords with the receivers or not. If there is a glitch, then it could be understood by scrutinizing Stats.

Compliance With CAN-SPAM laws

Falling within the safety line drawn by CAN-SPAM laws is very important in the field of email marketing. Not taking such laws into consideration can hinder the future prospects gravely. Single click unsubscribe button is very useful in keeping the receivers from taking the cursor to the spam button. RedCappi knows the value of such steps and pays heed to them.

RedCappi adheres to a strong anti-spam policy and highlights the same in its website too. By specifying the do’s and don’ts on the website itself, it simplifies email marketing for those who are not much aware with spam laws and other important characteristics.

Above were the features that make RedCappi compete with its rival firms but the one point that qualifies it for the tag of best email marketing company has not been listed yet.

The point is that RedCappi supports the social cause of providing safe drinking water in developing countries by parting with a portion of every paid account every month. This generous contribution makes RedCappi stand apart from its competitors. 

The RedCappi Email Effect

For a normal internet user, email is just about sending and receiving messages, sharing files and using some other handful of functions. But for a marketer, it has great potential which if tapped and could turn around the fortunes of a company by bringing more customers, increasing web traffic, rise in sales and increasing mind recall. Now, you must be wondering how an email can accomplish tasks for which giant companies spend billions of dollars. Well, the fact is that it can be achieved by using an email marketing tools.

An email marketing tool makes use of an email to convey, popularize and promote an idea, product or service. Though there are many email marketing players in the market, Redcappi distinguishes itself by offering innovative bundle of services. Its email marketing software differentiates itself from the others in the market through the following points:

Simplicity

An email platform attains popularity only if it is simple enough to be operated by a person with no technical knowhow. A number of clients who are willing to use email marketing are businessmen or entrepreneurs with limited knowledge of software applications. Therefore, it is very important for an email marketing platform to be simple. The idea is that ‘easier it is to understand, more it is experimented with’. Therefore, simple email marketing platform is a must.  Considering clients who wish to scrutinize the service before using, RedCappi also offers free email marketing package which allows users to send emails to a limited number of contacts.

Function Rich

Simplicity doesn’t mean that an email marketing company can get away with products with limited functions and formatting tools. Email marketing software needs to have formatting tools that gives user the freedom to experiment. There should be scope for company logo insertion, theme insertion, color scheme alterations, social media integration and other necessary formatting tools. Drag & Drop interface is quite popular nowadays and it is one of the areas in which RedCappi scores.

More than Just Email

The job of email marketing services doesn’t end by just making and sending emails. Marketers also need to track the performance of their campaigns through statistical data. Number of opens, clicks, bounces and unsubscribes are very crucial for making future decisions related to email marketing. Information on links that people clicked on also comes handy for future strategy making. Moreover, with such statistics options, one can also compare the performance of two projects to draw conclusions.

CAN -SPAM laws

Nothing is bad than an email marketing campaign ending up in spam rather than inbox. This also hurts the reputation of a company. Therefore, it is very crucial that campaign should be in compliance with CAN -SPAM laws. Single click unsubscribe button is very effective in dealing with such laws. Being in the field of email marketing from a long time, RedCappi realizes the importance of such laws and bides by them.

Another feature that adds more firepower to a campaign is easy email marketing techniques. To do the same, RedCappi includes forward-to-a-friend feature in its emails through which sharing becomes even simpler. In addition to all this, automated list management system also comes handy as it helps in tackling unsubscribes and bounce backs.

Therefore, email marketing could be a great resource if chosen wisely.