Saturday 28 July 2012

Why RedCappi is Loved By Marketers?


Building trust is one of the most important aspects of a business. If a service provider is not able to gain the trust of its clients or customers, then, little could be said about its future. In the arena of internet, this is one of the most challenging aspect as personal connect is missing in the initial interaction. But being a web based firm, RedCappi has managed just fine in establishing itself. It has achieved the coveted position of being one of the best email marketing companies by giving attention to a number of critical elements. Some of them are mentioned below;
Anti-Spam Policy
For an email marketing firm, spam is something that can ruin everything and to be a celebrated player, a company has to pay careful attention to the same. Paying heed to the anti spam laws and complying with the guidelines is very critical, and RedCappi understood it from the very beginning.
RedCappi adheres to the guidelines underlined by CAN-SPAM Act. Some of the major highlights of the act are not to use misleading header information, deceptive subject lines or stating anything that might qualify as false claims. Also, lending the power at the hands of user to opt out and also informing how to do the same is equally crucial. To reaffirm its compliance, it states the same in its website in clear words.
Such policies helped RedCappi in offering the best email marketing experience to its clients.
Privacy Statement
RedCappi hold its customers in high regard along with the information they trust the company with. It pays careful attention to the security of personal account and credit card information, subscriber details and contact lists. Ranging from collected information to cookies and email campaign reviews to referrals, everything is thoroughly discussed in the website so that clients as well as customers hold complete understanding of the working at RedCappi.
During registration, everything that is asked from a customer is mentioned in the privacy page.  
Free email marketing
Before putting in money, clients need to be sure that the platform he is about to hire is up to whatever that has been claimed. The concern is only genuine and RedCappi helps its clients in being sure before they finalize. To accomplish the same, it offers an email marketing package that cost just nothing. No, you have not mistaken in reading! RedCappi offers a package through which a client can undertake email marketing for 100 contacts without paying a cent.
A client can gain the idea about how the platform works and later on decide which package suits his/her needs. 
Social Impact
Giving back to the society is something every company should look forward to and RedCappi makes sure its contribution is consistent. Every month, RedCappi parts from a portion of each paid account to support the social cause of providing safe drinking water in developing nations.        
While there are a number of email marketing websites offering their services in the market, only some understand the needs of a marketer the way RedCappi does. And probably the same makes it the first choice of marketers.  

Wednesday 11 July 2012

RedCappi - Win With Email Marketing


To grow and expand, marketers and businesses need to connect with their present customers and create new ones from time to time. This helps firms in building long term relationship with their users or customers. However, the cost involved in the process and many other factors often catch businesses off guard as print (newspapers and magazines), audio (radio) and visual media (television) often asks for big dollars. This dilemma could be handled by employing email marketing services. It brings a number of advantages, though only some are mentioned below:
Effectiveness and Reach
Email is one of the most popular services on web. People use it from offices, homes and even on-the-go. Hence, the reach is huge. If a marketer makes a senders list after doing his share of research and the information is of interest to the receiver, then, free email marketing has great effectiveness.
Cost Effective    
It might be easy for a company as big as Walt Disney to run nonstop commercials on television but for humble businesses that have limited budgets can’t do that. Such companies and businesses need a platform that is personal in its reach and could leave an imprint without stripping them from thousands of dollars. Email marketing tool is a cost effective method if one needs to target at much personal level without spending too much.  
Personal Touch
Only a marketer knows what he actually wants to reflect through his campaign. In audio and video mediums, marketer doesn’t have total control as there are many other people evolved in the campaign. By making use of software provided by email marketing websites or companies, a marketer can start his own email campaign and include what he thinks would strike the right chords with the audience.
Benefits, as aforementioned, are abundant but they could only be reaped if one has an email marketing specialist by one’s side. An email marketing campaign works best when a marketer is given access to software through which he can make customized mails. In addition to this, a number of features to analyze the project are also important. All such email marketing practices are crucial for the success of a marketing campaign.
RedCappi is regarded as one of the email marketing companies operating in the business at present and has distinguished itself by offering umpteen features. One of the most prominent is its automated list management system which handles unsubscribes and bounce backs.
It has utmost regard for SPAM laws and the same guarantees that the marketer doesn’t end up in the spam box. RedCappi also lends the power of creating engaging emails to its clients by offering simple drag & drop interface.
Another feature that distinguishes it from its many rivals is the package of free email marketingBy using this package, a marketer can test the tool if he is in dither about the service.
There are a number of points like campaign tracking, stats and social media integration that assert why email marketing could be better choice…or the winning choice, if RedCappi is to be believed.